TARGET AUDIENCE RESEARCH

TARGET AUDIENCE RESEARCH 

PRIMARY - main audience - direct interest in product
SECONDARY - secondary audience - product is not designed for them, however they may view it becuase of their children, friends, family etc.
TERTIARY - slightly interested in product due to something they know within it. would not usuakly view/read it

TARGET AUDIENCES WILL INCLUDE :
AGE
GENDER
CLASS
ETHNIC GROUP
INTERESTS
USES & GRATIFICATIONS

An Audience  is a group of people who participate in a showor the asembled listeners or spectators at a public event such as a play, concert, film, meeting.

Target audience Particular group of people, identified as the intended recipient of an advertisement or message. Also called target population.

There are different ways you can find your target markets, you can do intervuews, surveys , speak to customers ,run focus groups, run feedback, trying to gather all the same people that like the same things.

It is useful for a film to have a target audience because it will help you plan your advertisement and save money.

I think teen drama appeals to teenagers to young adults, mostly female sometimes but males aswell, worldwide, everyone in different areas, people that watch them may have interests of what normally teens like to do which are things like shopping, playing a sport, watching tv and so on.