Research: Target Audiences

What Is A Target Audience?

A target audience is the type of audience that we design our media products for, in this case a title sequence. A target audience can be defined by the following:

• Location
• Gender
• Age
• Interests
• Ethnicity
• Qualifications
• Profession
• Class

They're also spilt into three sub categories:

1. Primary - The main audience who have a specific interest in the media product.
2. Secondary - The audience who watch it because of friends, family, etc but don't have a specific interest in the product.
3. Tertiary - The audience who are only slightly interested in the product because they have heard something or know something about it. They don't usually see/use the product.

It's useful to have target audiences as it gives the people creating the product much better direction and focus on what they need to achieve.

Teen dramas mainly appeal to audience of younger ages between around 15 and 25. They can be of either gender (depending on the storyline of the film) and are mainly from English speaking countries such as Australia, America or Great Britain.

Researching Target Audiences - Part A

The interviews suggested that the teen drama genre have a very different mixture of audiences and that there are is quite a versatile mix of who likes them and why.

The films mentioned in the interviews were: 21 Jump Street, 22 Jump Street, The Harry Potter Series and The Twighlight Trilogy.

You can watch the interviews here:



Researching Target Audiences - Part B

I have collected research using the following survey:

I have also promoted the survey through the use of social media:

Audiences for Teen Drama

According to the survery, the results show that the majority of people who enjoy teen drama are between the ages of 16 and 34. They tend to prefer American films and there is no set idea for their preference of location.

The interviews posed similar results.